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Seagram's whisky

Updated: Jan 11

Seagram's is no longer just gin; now they also make whisky!

Greetings, whisky enthusiasts and advertising aficionados! On this occasion, we are delighted to share an exciting behind-the-scenes glimpse of Seagram's latest campaign to introduce their new Whisky, titled "Críticas" (Critiques).

Guided by the agency China, a part of LLYC, and produced by ADHOKERS, this digital spot has successfully captured the attention and sparked conversations in the world of whisky.



The Team Behind the Success:

  • Agency: China part of LLYC: A visionary team that has skillfully captured the unique essence of Seagram's Whisky and transformed it into an unforgettable advertising experience. From concept to execution, every detail has been meticulously crafted to highlight the quality and history behind this iconic brand.

  • Executive Producer: Beatriz Acinas:

  • Producer: ADHOKERS: The magic behind the production lies in ADHOKERS, a production company that has once again demonstrated its ability to turn ideas into visually stunning realities.

  • Director: Carlos Mendoza: Under the direction of Carlos Mendoza, the digital spot comes to life, highlighting the distinctive elements of Seagram's Whisky in a way that awakens the senses and leaves a lasting impression.

The Masterpiece: "Críticas" is not just an advertisement; it is a digital work of art that surpasses expectations. From immersive cinematography to a carefully selected soundtrack, each element combines to convey the elegance and sophistication associated with Seagram's Whisky.

Inspiring Conversations: The title "Críticas" not only refers to the quality of the whisky but also to the opinions and reactions it has generated among the audience.



Join the conversation, share your thoughts, and above all, enjoy an unforgettable moment with Seagram's! 🥃✨

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